Top 10 Best Rank Tracking Software

Best Rank Tracking Software

Best rank tracking software — Rank tracking software is basically SEO software that automates the process of checking the position of your keywords in the SERPs (Search Engine Results Pages). These tracking software can be a standalone product or they can come as a feature among a suite of SEO tools.

In this era where the internet is a common thing, every niche is now competitive, to at least some extent. So, no matter how little competition seems to be for a niche, it’s only a matter of time before a competitor springs up and knocks one of your keywords that fetches you money out of the top position.

In that light, it is important to keep an eye on your keyword rankings in Google, or other search engines. So far, the best way to do that is with a rank tracker of some kind — and that is what this article is about.

If you have a business that heavily relies on organic traffic and search engine rankings to attract leads and sales, then it is obviously important for you to rank high for the most important keywords in your industry.

This makes it important for you to see what’s working and what isn’t working so that you can know when to adjust your SEO optimization efforts. To do that successfully, you need a reliable and accurate way to monitor the rankings of your website pages for your many target keywords. Thanks to the list of rank tracking software in this article, you can achieve that.

In a nutshell, what rank tracker software does is collect data from Google and other search engines, which allows you to monitor the rankings of any of your domains, subdomains, or URLs for any keyword you want to track.

In general, rank tracking software helps you track your keyword performance, improve your rankings, and find ways to outrank your competitors. At the end, it will aid you to grow your business with better SEO insights and a strategic plan to rank higher.

So, if you are a website owner, it is important you have access to one of the best rank tracking software on the market. Using one of the best rank tracking software will help you know whether your search engine optimization (SEO) strategies are working and where and how to adjust your keyword emphasis on the go.

You can trust the best rank tracking tools to always provide you with accurate information when you measure your search engine result pages (SERPs). They show you the progress you are making over time, while also giving you real-time information on your website’s performance.

So, in this post, I have gathered some of the best rank tracking tools you can find on the internet. I have also written out a review on each rank tracker in detail. You will also get to know their features, pros and cons, which will help you know which fits you better.

Top 10 Best Rank Tracking Software

  • Google Search Console
  • Ahrefs
  • Serpstat
  • Advanced Web Ranking
  • AccuRanker
  • SE Ranking
  • Semrush
  • SERPWatcher by Mangools
  • SEO PowerSuite
  • Nightwatch

1. Google Search Console

Google Search Console – Best rank tracking software

Google Search Console (GSC) is a free tool developed by Google which will help you understand your website’s presence in Google Search. This software offers Google rank tracking which helps you monitor and analyze your site’s overall SEO performance as it appears in Google search results.

You will also get keyword insights which lets you check to see which keywords in your site’s page URLs are ranking on Google. Checking keyword clicks, impressions (the number of times a page URL from your site appeared in search results viewed by a user), click through rate (CTR), and position are also done easily and accurately. 

Keyword analysis is also possible as there are keyword rank checker features. This feature lets you sort data by keywords, pages, devices, search appearance, countries, and dates. To help you understand things clearly, you can filter data based on specific keywords, countries, pages, and devices, and also export keyword data to Google Sheets, Excel, or a CSV file.

Aside from the above mentioned features, there are other additional tools with features related to website user experience, page indexing coverage, and submitting sitemaps.


  • Google Rank Tracking
  • Keyword Insights
  • Keyword Analysis
  • Additional Tools


  • Access keyword ranking data from Google
  • Understand click, impression, and ranking performance in one place
  • Manage and ensure your important pages are indexed in Google
  • Get additional data on user experience and mobile usability


  • No way to add and track specific keyword phrases
  • Keyword ranking data is usually delayed up to a full day
  • Lack of reporting capabilities other than export options


Google Search Console is a web tool that is completely free to use.

2. Ahrefs

Ahrefs – Google Search Console

Ahrefs is one of the best rank tracking software and a pack of SEO tools. This rank tracking is equipped with solid SERP tracking features that are combined with high-quality search engine optimization tools. Using Ahrefs, you will be able to check out your competitors’ websites and backlinks. It also lets you do in-depth keyword research, plus it is a website audit tool.

This software lets you have access to rank tracking features. This feature gives you the ability to monitor desktop or mobile rankings for your set locations on Google search engine. So far, Ahrefs has been great at monitoring keyword ranking progress. Aside from that, another thing to point out is that it has a nice UI.

To add to that, it lets you have keyword insights to compare competitor rankings, see potential click estimates for keywords, view search volumes, and set monthly or weekly email notifications.

Other additional features to point out include an interface that gives you quick access to keyword ranking history and an overview of the top search results for each tracked search term. You will also be able to organize, sort, and filter keywords by page and tag, plus there is the ability to see a page’s total rankings in one view.


  • Rank Tracking
  • Keyword Insights
  • Quick access to keyword ranking history
  • Overview of the top search results


  • Reliable rank tracker with leading research tools
  • Plan add-on options for daily keyword rank updates
  • Keyword research data for a variety of search engines
  • Includes key tools for research and site auditing


  • More expensive for daily updates than many other rank trackers
  • Only offers keyword position tracking for Google’s search engine
  • Low report limits and lack of customizable reporting options


Ahrefs has four plans: 

  • Lite Plan Rank Tracker ($99/month)
  • Standard Plan ($199/month)
  • Advanced Plan ($399/month)
  • Enterprise Plan ($999/month)

You can also subscribe monthly or annually. If you subscribe annually, you stand the chance of getting a discount equivalent to two months free.

3. Serpstat

Serpstat – Google Search Console

Serpstat is also one of the best all-in-one SEO software that has tons of features to help you with rank tracking successfully. This software has built-in position tracking tools and it is also packed with features like keyword research, competitor analysis, backlink analysis, and site auditing, to mention a few.

In general, Serpstat has great rank tracking tools that provide many useful features used for monitoring competitors on Google and Yandex, and target keywords too. With this software, you can also track global and local SEO rankings for desktop and mobile search results at the country, state, and city or region levels, and also view keyword position history over time.

Serpstat has tons of SERP tracking features which are worth mentioning. Some of them include market share fluctuations based on tracked keywords, competitor keyword opportunities, and unique visual data showing traffic distribution across competing websites.

Also, this software lets you organize keywords by tags, sort and filter tracked keywords, export data, and also schedule daily, weekly, or monthly reports.


  • Monitoring target keywords and competitors
  • View keyword position history over time
  • Track global and local SEO rankings
  • SERP tracking
  • Organize keywords


  • Solid web ranking software with a large toolkit
  • All plans include daily keyword updates
  • More than 20 tools for SEO, SEM, and PPC projects
  • Flexible long-term subscription plans and discounts
  • Lower cost starter plan than Semrush or Ahrefs


  • Only offers Google and Yandex rank tracking
  • Access to branded reports starts at $149 per month
  • Large feature set that can take some time to learn


Serpstat offers four plans:

  • Lite Plan Rank Tracker ($69/month)
  • Standard Plan ($149/month)
  • Advanced Plan ($239/month)
  • Enterprise Plan ($499/month)

There is also a variety of options to receive a discount, which includes paying annually, every 24 months, 36 months, or 60 months.

4. Advanced Web Ranking

Advanced Web Ranking – Google Search Console

Advanced Web Ranking is one of the best rank tracking software on the market. It is totally focused on providing on-demand keyword rank tracking and monitoring across many search engines like Google, Yandex, Baidu, DuckduckGo, Amazon, YouTube, and more.

Its performance rank tracking can also be accessible on desktop and mobile, which lets you track local search rankings for any location in the world at country, state, city, or even based on GPS coordinates. Advanced Web Ranking also provides you with customizable SEO ranking reports. 

So far, this software has tons of features that can be beneficial to you and the growth of your business and/or website. 

Another feature to point out is its keyword ranking data which shows unique search engine SERP features, and an estimation of the local search volume for your keywords. You also have the ability to see the competitors for your target search terms.

For you to stay up to date on both your competitors’ and your ranking, you can always set to receive rank updates at a daily, weekly, two-weeks, or monthly interval. With the tier 3 and 4 plans of Advanced Web Ranking, you will be able to update keywords on-demand with ranking data being updated hourly.

Aside from ranking updates, Advanced Web Ranking also provides SEO report templates. Plus, you will be able to create custom widget-based and automatic rank reports.


  • Rank Tracking
  • Keyword Data
  • Rank Updates
  • Ranking Reports


  • Well-designed user interface that is easy to use
  • Flexible ranking update options including daily updates
  • The Starter plan includes unlimited users and white-label reports
  • Track keyword positions for many search engines
  • Nice set of report templates with convenient widgets


  • Can be slow to update if you’re processing data for many keywords
  • The cost can escalate quickly the more keywords you need to track
  • Includes less competitive research and backlink data than other tools


Advanced Web Ranking has four plans:

  • Starter Plan ($49/month)
  • Pro Plan ($99/month)
  • Agency Plan ($199/month)
  • Enterprise Plan (from $499/month)

If you go with yearly options, you stand the chance of getting a 10% discount.

5. AccuRanker

AccuRanker – Google Search Console

AccuRanker is one of the best enterprise rank tracking tools on the market with advanced capabilities that are hard to rival. This software is also perfect for agencies such as on-demand rank updates, and individuals. Using AccuRanker, you will have access to rank tracking tools to help you monitor keywords across a large range of search engines such as Google, Bing, YouTube, Yandex, and Baidu.

AccuRanker offers fast ranking updates which lets you get daily and on-demand rank updates for unlimited domains and an unlimited number of users. Also, you have access to ranking insights which lets you see how much of the market you own based on your keyword positions and track all featured elements shown on the SERPs. This can help you make strategic decisions to help boost your rankings and better your business.

There is also flexible reporting which includes Google Analytics, Search Console, Data Studio, and Adobe Analytics integrations as well as other advanced reporting options to help you have an eagle’s eye over your rankings. Additional features worth mentioning include landing pages based on various tags and filters and historic search volume for a keyword phrase and segment keywords.


  • Rank Tracking
  • Fast Updates
  • Ranking Insights
  • Flexible Reporting


  • Fast dedicated ranking software for many keywords
  • Clean interface with nice organization options
  • Monitor keywords across many search engines
  • Refresh ranking data at any time
  • Simple pricing structure with all features included
  • Advanced and automated reporting capabilities
  • Lots of 3rd-party integrations


  • The lowest-priced plan starts at $109 per month
  • Refreshing keyword data can be a bit slow
  • Doesn’t provide all-in-one tools if you require them


AccuRanker offers monthly and yearly plans which start at $109/month. Plan fees are based on the number of keywords to track. Annual plans are discounted at a rate of 10%.

6. SE Ranking

SE Ranking – Best rank tracking software

SE Ranking is one of the best low-cost all-in-one rank tracking software that has a suite of  accurate rank tracking tools. One sure thing that makes this rank tracking tool stand out is the fact that it is the most affordable SEO and rank tracking software on the market.

SE Ranking features a set of tools to help you stay on the edge of happenings. This rank tracker has amazing options for analyzing and organising keyword positions. It also lets you access its tracking features on both desktop and mobile devices. Also, you get to see ranking results from major search engines like Google, Bing, Yahoo, YouTube, and even Google Maps. The rank tracking can also include locations at a country, city, or zip code level.

SE Ranking lets you do an accurate comparison of your keyword rankings and organic traffic forecasts side-by-side with your competitors’. Doing this can help you see each site’s strengths and weaknesses. Aside from that, there is also a keyword organization feature that offers filtering, tagging, and folder capabilities which can make it easy to zoom in on important keywords and their ranking fluctuations.

SE Ranking offers keyword metrics which are important for viewing SEO campaigns. Plus, it also offers keyword search volumes, their monthly traffic potential, and track position history. With this software, you can search visibility metrics to better understand SEO performance and Identify unique SERP features.

Other features worth mentioning includes the ability to connect to Google Analytics and Google Search Console for more traffic and keyword insights in SE Ranking. And also track each keyword for any combination of up to 5 search engines or locations and have it count as 1 word tracked.


  • Keyword Metrics
  • Keyword Organization
  • Competitor Rank Tracking
  • Keyword Rank Tracking


  • Accurate SEO rank tracker tool
  • Track multiple major search engines
  • Great keyword organization options
  • Flexible, low-cost plans
  • Plans with daily rank updates
  • Easy-to-use report builder
  • Solid competitor research tools


  • The available options can be overwhelming
  • Can take time to get used to the interface


SE Ranking offers 3 plans:

  • Essential Plan ($29.40/month and up)
  • Pro Plan ($65.40/month and up)
  • Business Plan ($143.40/month and up)

7. Semrush

Semrush – Best rank tracking software

Semrush is one of the best and most popular all-in-one rank tracking software. It is vastly used among corporations and industries, and packs tons of features for content marketing, market research, ads, and social media.

With this rank tracking software, you have the ability to track daily search engine rankings on Google, do keyword research, competitor backlink analysis, site audits, and create white-label reports. It also lets you track search queries on many search engines like Google, Bing, and Baidu search engines and you will get daily updates included in any plan you purchase.

Semrush also lets you track local rankings. It lets you track keywords for multiple locations, devices, and/or languages. Also, you will be able to see your business’s search presence in the local pack. In addition, there is a feature that lets you track your competitors’ rankings. Using that feature would help you discover the top sites that are competing for your target keywords. 

You can always compare your rankings with your competitors’ and view position changes for competitor sites side-by-side. Doing that can help you understand the much difference and uniqueness is in your rankings and your competitors’. Plus, you will uncover new targeting opportunities.

Semrush also makes it easy to see important keyword metrics. And  just in one glance, you will be able to view search volumes, SERP features like snippets & videos, search intent, and algorithm updates. And to round it up, Semrush provides all the features you could need to tag, sort, filter keyword rankings, and also lets you create and schedule SEO rank tracking reports.


  • Keyword Metrics
  • Competitor Rank Tracking
  • Local Rank Tracking
  • Rank Tracking


  • An industry-leading feature set for digital marketing
  • Attractive interface for monitoring keyword positions
  • Daily Google rank tracking provided in all plans
  • One of the biggest keyword research databases
  • Flexible report builder with many widget options


  • Only offers Google and Baidu rank tracking
  • Higher entry-level price than other tools


Semrush provides three main plans:

  • Pro Plan ($119.95/month)
  • Guru Plan ($229.95/month)
  • Business Plan ($449.95/month)

Taking up annual options will save you up to 17%.

8. SERPWatcher by Mangools

SERPWatcher by Mangools – Best rank tracking software

SERPWatcher by Mangools is another best rank tracking software worth mentioning. It is simple to use and proves to be one of the best rank tracking tools for Google with daily position updates. As a side note, this  software is part of the Mangools SEO toolset. It offers a range of tools that are related to keyword research, SERP analysis, backlink research, and website SEO metrics that can be accessible on both desktop and mobile devices.

So far, SERPWatcher’s is great at tracking your Google rankings in a simple and appealing SERP checker interface that is easy to use. It offers keyword ranking positions updated on a daily basis and lets you track keywords based on location by city, state, country, or DMA region.

It is also good to know that this software supports both desktop and mobile rank tracking plus it provides a performance index score and estimated visits from keywords. In case you don’t know what your performance index score is, the performance index score is based on an average of different keyword metrics. This usually includes your estimated search volumes and keywords’ rankings.

In addition, SERPWatcher can create and schedule simple ranking reports and email alerts, and also share a link to an interactive keyword rank report.


  • Track Keywords
  • Local Rankings
  • Keyword Metrics
  • Ranking Reports


  • Attractive, intuitive interface design
  • Easy for beginners to assess ranking trends
  • All plans include daily ranking updates
  • Simple schedulable rank tracking reports
  • Includes helpful SEO research tools


  • Only offers Google keyword tracking
  • Lacks customizable reporting options
  • Fewer features and data than other all-in-one tools


SERPWatcher by Mangools offers 3 primary plans:

  • Mangools Basic ($49/month)
  • Mangools Premium ($69/month)
  • Mangools Agency ($129/month)

Mangools offers a 10-day free trial. You also stand a chance to save up to 40% if you purchase annual plans.

9. SEO PowerSuite Rank Tracker

SEO PowerSuite Rank Tracker – Best rank tracking software

Rank Tracker  is a customizable and advanced rank tracking software by SEO PowerSuite. This software stands as one of the best rank tracking software but a little different from others because, to use it, you have to download and install it on your computer. And it is a standalone software or bundled with a suite of SEO tools that make up the SEO PowerSuite toolkit. Some of the other tools that make up the PowerSuite toolkit include LinkAssistant, SEO Spyglass, and Website Auditor.

As a desktop rank tracking software, you can successfully install Rank Tracker on Windows, Linux, and Mac OS X. Apart from its vast device compatibility, it also has a  free version but you have to deal with limited features. These you just can’t save reports and can only compare rankings with one competitor.

Even as a free rank tracking software, Rank Tracker will offer unlimited keyword rank tracking for many top search engines like Google, Bing, and Yahoo. Plus, you get local rank tracking that are geo-specific and quickly see if multiple pages are ranking for the same keyword.

You can also analyze and compare the keyword ranking positions of your competitors alongside your site. And also Identify keywords’ organic traffic potential, keyword difficulty, and SERP features that are appearing. Aside from that, there is a research Google autocomplete data and related questions and a helpful TF-IDF feature for understanding keyword usage.


  • Free Rank Tracker
  • Unlimited Rank Tracking
  • Local Rank Tracking
  • Competitor Tracking
  • Keyword Insights


  • Cost-effective and powerful software
  • Track an unlimited number of keywords
  • Monitor keywords on many search engines
  • Run an unlimited number of tasks
  • Comprehensive and feature-rich toolkit


  • The software is impacted by how well your desktop or laptop runs
  • The highest tier plan is required for access to full reporting options
  • Less flexible in terms of access than cloud-based tools


Rank Tracker offers a free version as well as two paid plans for a one-time annual price. The two paid plans are:

  • Professional Plan ($299/year)
  • Enterprise Plan ($499/year)

10. Nightwatch

Nightwatch – Best rank tracking software

Nightwatch is one of the best rank tracking software that is focused on offering accurate daily rank tracking and providing the ability to track keywords down to individual zip codes across the major search engines. With this software, you can access automated ranking reports, white-label reports, technical site audits, and integrations for Google Analytics and Google Search Console depending on the plan.

Nightwatch is unique for offering the ability to track daily rankings on both Bing & DuckDuckGo search engines. It also performs tracking on other search engines like Google, YouTube, Google Maps, and Yahoo. Its local rank tracking feature lets you track keyword positions down to state, city, or zip code to make sense of geo-targeting and local ranking changes with high accuracy.

Also, Nightwatch lets you track your competitors’ keywords across many sites (up to 50 domains to start) which is a good feature that some rank tracking software do not have. Using this software, you will be able to create unique keyword segments and analyze them in a convenient grid view.

Nightwatch also includes rank tracking filters such as powerful tagging, sorting, and filtering features to show your desired keyword metrics on its interface. In addition, you will also get useful metrics which includes SERP ranking history, the number of search engine page results for a keyword, and estimated monthly search volumes.


  • Keyword Metrics
  • Rank Tracking Filters
  • Track Competitors
  • Local Rank Tracking
  • Track Rankings


  • Great dedicated keyword tracking tool
  • Affordably track many keywords and sites
  • Impressive keyword segmentation options
  • All plans include daily keyword updates
  • Create and schedule custom ranking reports
  • Create and schedule custom ranking reports
  • Includes a convenient SEO audit tool


  • Large price increase for white-label reports
  • Doesn’t include competitive research tools


Nightwatch provides three plan options:

  • Starter Plan ($39/month)
  • Optimize Plan ($99/month)
  • Agency Plan ($369/month)

Choosing an annual billing will reduce cost up to 20%.


Having one of the best rank tracking software to provide critical insight into how a website is performing in the SERPs can be very important, especially if you are faced with tons of competitors. Rank tracking software will help you get a better idea of your website’s visibility based on your target keywords.

Trust me, rank tracking software is one of the important tools that you can invest in by far. When it comes to facts, it is sad to reveal that about 90 percent of content does not get any organic local search traffic on search engines. This alone can prove to you that ranking is difficult without the right keyword ranking software at hand as a guide.

Of course, a good keyword tracker should be able to identify keywords that have high search volumes. And based on current trends, long-tail keywords with four words or more have about 3% – 5% higher Click Through Rates (CTRs) than regular short tail keywords.

Frequently Asked Questions

What is the overall best rank tracking software?

There are many rank tracking software that are highly rated, but the overall best rank tracking software would be Semrush.

What is the easiest rank tracking software for beginners?

Some of the easiest rank tracking software for beginners include SERPWatcher by Mangools, SEO PowerSuite Rank Tracker, and Nightwatch.

What is the overall best free rank tracking software?

There are many free rank tracking software out there that are popularly used but they usually have restrictions on the amount of usage per day. In light of that, the overall best free rank tracking software are SEO PowerSuite Rank Tracker and Google Search Console.


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